 You have a a new loyalty programme project or
development project.
This is a project that will involve a medium or long-term commitment for your business.
This
project, therefore, merits a personalised solution. This is
because, even if the technical loyalty tools are available, they can
only be implemented after carrying out marketing research in
line with your own requirements and your sales strategy.
We
suggest talking to you about the project and letting you know
if we can help you to achieve and manage it. Generally, Lyan
participates in both national or international projects,
We look
at your specifications together. If you would like help in defining the project or setting the specifications,
Lyan can help you or direct you to specialist partners in
loyalty marketing. If you are at the stage of thinking about
developing or overhauling you loyalty programme, an audit might be suggested to you,
Lyan
makes a proposal of costs and timings using the detailed
definition of your project,
Then, we build your solution from our themed products or
from LoyalPlus, if a new activity or new economic sector is
to be tackled,
Finally, we ensure training, management,
maintenance and development for your loyalty programme.
 Some questions to
consider...
Do you have an idea of the number of members your
programme will have in one year, two years...?
Do you already have a customer database that you
can use?
What is the target number of customers/prospects
and the actual turnover for your business on this
target?
What is the current frequency and average total of
purchase for a target customer? What is the loyalty programme's
objective?
Are you aware of all the management regulations
that you need to run your programme?
Can you combine all your business's information
channels to ensure your programme is promoted (points of sale, sales
force, Internet, call centre, customer service, after-sales care,
complaints department, direct marketing, etc.) ?
Are you in control of all the budgetary information
for your programme (launch costs, gains made due to loyalty,
operating budget, premiums, communication...) ?
Do you have the co-operation and agreement of all
key areas in your business (Senior Management, Marketing, Sales,
Information Systems, Human Resources, Finance, etc.)
?
When do you plan to launch your
programme?
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