Internet activities have reached maturity, following an implementation period lasting several years,
 major sites have asserted themselves in all economic sectors. And nowadays the desire to increase business traffic is focusing more and more on customer loyalty development rather than winning the custom of new internet users,
 competition between sites is fierce, even more so than in traditional commerce. The shift from one to the other is just a simple click away,
 when service quality and security have little to differentiate them, loyalty will be an important factor in "making the difference".

developing loyalty on the Web is, in fact, a very similar process to the one used in more traditional sectors,
 the techniques used are, therefore, related: membership database, points credits and bonuses, reward claims, mailings, etc.
 membership of the programme can be achieved instantly on a dedicated page on the website,
 points credits and bonuses can be defined online and altered alongside the development of the loyalty policy,
 the administrator can define and alter points credit and bonus activities online as the loyalty policy develops,
 points statements are always available to members: balance of points available and details of credits and spend registered to the account,
 reward claims are made via the website as a free or reduced-price article or by sending a reward selected by the member.

 Lyan designed the LoyalWeb solution in response to this new type of loyalty development,
LoyalWeb can respond to the loyalty requirements of a wide range of websites with its flexibility and accessibility: ISPs, e-commerce sites, information-based sites, etc.
 LoyalWeb is available unbranded. This is a back-office and BtoB solution, whose name does not appear to the end-user,
 LoyalWeb is available as an ASP, meaning that no software licences need be purchased nor special IT equipment installed to use it,,
 LoyalWeb is sold on the basis of a monthly bill, taking into account movements registered,
 LoyalWeb an be installed in just a few weeks as it uses existing loyalty modules,