the first forms of loyalty development were certainly pioneered in stores,
 for example, "stamp books" are a well-known method of providing a record of each visit and are still widely in use for certain activities,
 loyalty development was modernised in stores under pressure from the large chains with national presence,
 the loyalty methods used are similar to the ones used for other activities,
 however, one of the features of retail loyalty development is that it often relates to a single point of sale. Cross-selling to customers is limited and the loyalty offer must, therefore work with a single point of sale.

 LoyalRetail is a complete loyalty solution aimed at both national and international retail chains,
 the LoyalRetail solution is an IT system capable of carrying out the diverse tasks associated with managing a programme. Once implemented by the Lyan team, it becomes an operational solution that controls and monitors the diverse management functions: registering new memberships, card use, personalising and issuing cards, customer platform, etc.
 LoyalRetail is only available unbranded. It is a BtoB brand that will remain unknown to the end-user,
 LoyalRetail is available on a hire basis, this means that you do not need to purchase software licenses or install IT equipment.
 LoyalRetail is sold on the basis of a monthly bill, taking into account movements registered and the number of new memberships processed in a month,
 LoyalRetail can be used as technical support when implementing a new programme or to maximise management performance for a existing programme,
 LoyalRetail uses loyalty modules that are already running and can be implemented in a few weeks,